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Zoopla buys portals and launches ad campaign

Zoopla Property Group Ltd (ZPG) has acquired Trinity Mirror Digital Company Ltd, their portfolio of websites includes SmartNewHomes.co.uk, HomesOverseas.co.uk, Email4Property.co.uk and Zoomf.com.

Zoopla.co.uk has also launched a new multi-million pound marketing campaign including national TV, radio, bus, tube and outdoor advertising to promote key features of the website. This includes property search facilities using a wide range of useful local information such as proximity to transport links, school performance stats and local area ratings.

Source of information from the negotiator.


Published in: October Newsletter

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